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21 Nov Part 3: Opening an espresso bar in Paris - Location

Posted at 21:54h in Non classé by admin 0 Comments

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Everyone knows location is important; what is surprising is how it differs between Paris and Anglo-Saxon cities. In the Anglo-Saxon world, coffee would be referred to in marketing parlance as an "FMCG" product. 'FMCG' stands for '"Fast Moving Consumer Goods" - products that are sold quickly...

21 Jul What it is like to open and run a Coffee Shop in France, Part 2 - Know thy (French) client

Posted at 18:35h in Non classé by admin 0 Comments

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The Ten Commandments of French Café Clients 1. The French take their coffee like a medicine. A long, burnt espresso, that might as well have been extracted through a sock, with sugar, down the hatch. A caffeine hit, bypassing the tastebuds. Don't even mention 'mouthfeel'...

20 Jul Why do you want to open a café?

Posted at 19:45h in Non classé by admin 0 Comments

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You can usually gauge the success of a future café project from the answer you'll get to this question. And unfortunately the answers, in the vast majority of cases, are these (usually expressed in coded terms..) "It would be nice to bake a dozen scones whilst chatting...